Pamela joined Peak of the Market in 2017 as Chief Financial Officer and succeeds outgoing CEO Larry McIntosh. She will assume responsibilities July 9th, 2021.

“After an extensive and thorough search, we feel Pam has the essential skillset, vision, and drive that Peak of the Market requires to lead the company as our next CEO,” said Board Chair, Peter Loewen. “Pam has a proven track record as a key strategic leader and advisor in numerous capacities.”

A CGA, MBA, and Certified Change Leader with several years experience in senior financial leadership, Pamela is highly recognized for innovative growth strategies and creating engaged and productive teams. Born and raised on a dairy farm, Pam is grateful for her grower and industry connections and believes agriculture is the foundation of the economy. “I am very excited to be working in this new role and am very much looking forward to the challenges that come and moving Peak of the Market forward,” said Kolochuk.

“We are fortunate that PEAK currently has a strong Executive Management Team with Tracy Shinner-Carnelley, Dave Whitmore, and Mark Zachanowich,” said Loewen. “Together, with Pam’s leadership, the development of the next strategic roadmap for Peak of the Market will be one that benefits all stakeholders – our growers, clients, and the consumer marketplace who have been the foundation of our success for the last 79 years, and will continue to do so for many more to come!”

A Manitoba house-hold name, Peak of the Market has marketed quality and locally grown produce for 79 years supplying over 100 different varieties of fresh, quality produce. Their solid reputation resulted in being named one of the “Top 100 Canadian Food & Beverage Companies 2017”.